Collection: Earth Kind
Founded in 2019, EarthKind are the multi-award-winning eco-conscious British haircare brand dedicated to developing the very best in shampoo and conditioning bars.
Their mission is for maximum impact on hair with minimal impact on the planet.
A 2020 study has suggested the UK throws away an average of 520 million shampoo bottles every year and that 83% of the population are confused about what can be recycled, and what cannot. A worrying prediction is that by 2050 plastic waste will have tripled with more plastic occupying the oceans than fish.